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A Concise Introduction To Business Research Methods

RRP $231.99

Introductory in its approach, this text covers essential aspects of research methods. The author emphasizes major topics, such as experimental design, scale construction techniques, testing reliability and validity, as well as the application of univariate, bivariate, and multivariate tools in data analysis. Step-by-step details of the application of the SPSS, along with screenshots, are included to illustrate the application of tools to analyze and interpret research data. The book covers pre-, quasi-, true-, and complex experimental design forms. Each chapter contains descriptive questions, multiple-choice questions, true/false statements, and exercises.



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