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Be a great internet presenter

Anyone involved in internet marketing may think speeches and presentations are not important skills for them, but that is not true. The web pages that grab attention now use audio and video streaming, the face behind the site is going to be exposed sooner or later. In webinars and conference calls, presentation skills are crucial You may have chosen a home based business because you prefer lone working: most people find making a speech more scary than dying! And because they dread it so much, they convince themselves it will be awful. As we all know, these predictions become self-fulfilling. With a little preparation you can be a killer presenter rather than a dead one - make your presentations memorable, fulfilling your purpose and meeting the needs of your chosen audience. Challenge yourself to take a radical approach to the whole business of presenting with some simple techniques that you can adapt to suit.

If you deliver a speech in your style you will enjoy it more, and so will your public. Everyone needs to make good speeches or presentations – if you get involved in network marketing your presentations are key to earning your living. We all see a lot of presentations and some are memorable for all the right reasons – stimulating and interesting, leaving the audience wanting more. Others could at best be used as cures for insomnia, or can make the audience resent the waste of their time. The best presenters deliver a clear message with conviction and work hard to engage the audience, with impressive results.

The converse is also true: no amount of technical expertise will help if there is no message in the talk, or if the speaker clearly has no faith in it. Never overload your listeners with excessive detail: few, if any, talks are purely for information exchange despite what many people think. They are for building credibility, respect, understanding, trust or relationships - but for pure information download they are inappropriate. Of course information is exchanged but not as much as the average speaker hopes or expects. Use visual aids if they serve a purpose, but not as a hiding place. They should support the message in the way that best meets the needs of the audience. Never read verbatim from notes, or simply repeat the bullet points on your slides, because it’s a waste of everyone’s time. If you have nothing to add, then you don’t need to be there! Thorough preparation ‘It usually takes more than three weeks to prepare a good impromptu speech.’ Mark Twain (1835 - 1910) ‘Public speaking is very easy’ Dan Quayle, US Vice-president to George Bush 1989- 1993 Always know the outcome you want from a presentation. It may be to tell people about your business, secure their co-operation, or sell them something.

Ask the right questions from the outset to clarify the purpose and appropriate style. First, why are you speaking? Who are your audience and what will you want them to do as a result of listening to you? How can you influence the outcome? It is pointless giving any talk if you don’t know why you’re there. You will check that your message is clear: can you explain the key ideas in two sentences? How can you support that message in a memorable way? Now prepare your speech outline: like any good story a presentation needs a beginning, middle and an end. Beginning · Who you are and why you are making this presentation · What your presentation is about and why it is being given · Why it will be of interest to them · How long it will take · When and if they can ask questions · Whether there will be handouts · What you hope to achieve by the end of the presentation Middle · Essential facts relevant to the group you are presenting to. What is the key thing you want the audience to understand? · What logical order will you follow? · ‘Nice to know’ points to be added if time permits End · Bring together and summarise the main points of your discussion · Thank the audience and invite questions Emotional State It is good for your emotional state to feel prepared, and a courtesy to your audience Stage fright is less apparent to the audience than to the speaker. Most accomplished speakers still experience it, but they manage their emotional state to overcome it. It does not matter how you get into a good emotional state; the results are the same. Always arrive early for presentations and while you relax for a few minutes, mentally rehearse how you want it to go. The difference between enjoying your presentation and dreading it is the way you use the nervous reaction. By taking control and using the adrenalin rush positively you can perform well and come away satisfied that you have achieved what you aimed for in your presentation.

You can improve your physical state, to support your emotional state. Keep your voice well-lubricated, but not with tea/coffee/alcohol – these dry out your vocal chords. Drink water and if necessary have a cup with you (placed safely out of the way) during your presentation. Be conscious of how you breathe. When you breathe in, aim to feel as if you take air in as low down in your body as possible without your shoulders having to rise. Take a relaxed, deep breath before you start to speak. It will make you feel calmer and more confident. Don’t do all the talking if you don’t want to – get others to participate by challenging your listeners, asking them questions and stimulating discussion. Good posture is very important if you want to get the best out of your voice. Remember to stand up straight.

Warm up your voice! Chew an imaginary toffee! Hum gently up and down! A properly warmed-up voice will sound alive and free. Massage your face to warm and relax the muscles If you find your mouth getting dry during the presentation – gently bite the tip of your tongue. This releases saliva back into your mouth Stretch, tense and relax your whole body. Shake your fingers and wrists, roll right and left shoulders individually and then together. Presentation skills Your presentation skills give your words life. It is not a good idea to give a ‘canned’ presentation. Rehearse. Prepare and practice by all means – but let the material take second place to your energy and individuality. You want a certain outcome.


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